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Online video marketing now accounts for 50% of all mobile traffic.

65% of video viewers watch more than ¾ of a video

78% of people watch videos online every week.

55% of people watch videos online every day.

In 2015, experts believe that video marketing will take up 57% of consumer internet traffic. That’s the equivalent of almost 4x as much as web browsing and email.

By 2017, video marketing this will have risen to 69%.

By 2018, this will have risen to 79%.

More than 80% of senior executives watch more online video today than they did a year ago.

75% of business executives watch work-related videos at least weekly.

54% of senior executives share work-related videos with colleagues at least weekly.

59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.

69% of marketing, sales and business professionals have used video marketing and another 31% are planning to.

81% of people feature their video marketing on their brand website.

93% of marketers use video for online marketing, sales, and communication.

96% of B2B companies are planning to use video in their content marketing over the next year.

52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).

67% found video marketing “somewhat successful.”

18% found video marketing “very successful.”

Using the word “video” in an email subject line boosts open rates by 19%.

…increases CTR by 65%.

…reduces unsubscribes by 26%.

Sites that include video have on average an extra two-minute dwell time compared to sites that don’t.

52% of marketing professionals worldwide name video as the type of content with the best ROI.